Seller economics, before the sale

Know what you actually keep.

Model product costs, shipping, platform fees, ads, and monthly overhead in one place. Every rate stays editable so you can use current numbers for your account.

Calculator

Marketplace take-home

Revenue per order
Variable costs per order
Fixed monthly costs

Results are estimates. Taxes, refunds, chargebacks, currency conversion, and account-specific rates can change the outcome.

Estimated result

$13.50

take-home per order

Revenue $29.00
Total deductions $15.51
Margin 46.5%
Break-even orders 0
Monthly profit $1,350
Annual run rate $16,194

Where each $100 of revenue goes

46.5% stays

    Starting points

    Open a platform-specific calculator

    These presets are examples, not permanent fee quotes. Verify current terms for your seller account and region.

    Handmade and digital goods

    Etsy fee calculator

    Start with a transaction, payment, and optional off-site ad assumption.

    Open Etsy preset

    Digital downloads

    Gumroad fee calculator

    Model platform fees, affiliate costs, and delivery-free digital products.

    Open Gumroad preset

    Direct-to-consumer

    Shopify profit calculator

    Include card processing, apps, shipping, and fixed monthly costs.

    Open Shopify preset

    Decision rule

    Price from contribution margin, not gross sales.

    Gross revenue can look healthy while every order quietly loses money. The number that matters is take-home after variable costs. Once that is positive, compare it with the fixed monthly cost of running the store.

    Use conservative fee assumptions, test one change at a time, and review actual payouts against this model after the first sales.

    Read the pricing guide